Client: CVV
Goal: Motion video explaining its services.
CVV is an NGO based in São Paulo, Brazil since 1962. The service allows people to call them and be heard and have emotional support. It's a free service provided to people, although they needed to reach not only their main target but also other people around. The reason is, in their own words, it's difficult to reach people directly via the web as if someone needs support they usually consider a friend or familiar.
I developed all the design approach, illustrations and animation for the video. I had a chance of receiving a well-scripted text from a copywriter and used it to develop a storyboard. By linking the images, I was able to develop a big heart as the final illustration, which is also the shape of their logo. I worked approximately for 4 days using Illustrator and After Effects.