Elevating Professional Image through Branding Transformation
Paula Coscarelli, the founder of her own personal and professional coaching company, faced the pivotal challenge of moving beyond her initial career stage and projecting a more professional image. Our mission was clear: create a professional branding identity that would not only be aesthetically appealing but also lead to tangible results.
Through a series of therapeutic-like sessions, we delved deep into Paula's objectives and communication challenges. These insights guided the branding process, which involved crafting a new logo, selecting an appropriate colour palette, typography choices, and refining her overall visual identity. Paula was actively engaged throughout the journey, offering valuable input and feedback.
The results were striking. Paula's repositioning as a professional opened doors to larger corporate clients, transforming her from a freelancer to a respected professional. This achievement not only enhanced her business but also shaped her behaviour, showcasing the power of design in achieving real-world success.
